Developed campaign concept and built advertising storyboard, created videos for social channels. Directed editor.
Art Direction & Design
Digital campaign to support the Aquage haircare & styling product line. Brainstormed with marketing team and created product bundles based on user research addressing hair concerns and pain points. Developed website banners, content for social channels and email blasts. Created storyboard concepts for overall campaign and directed video content for paid advertising. This successful campaign had a direct impact on exceeding monthly sales goals.