Creative Direction & Design

Bi-annual lookbook and technique guide designed to promote Logics Haircolor in the US market. Produced the photoshoot. Hired the team, oversaw model casting & art directed every detail on set to capture the vision...hair, makeup, wardrobe & lighting. Directed all image retouching, designed layout from concept through production & art release. These assets were used to communicate the brand across all marketing, education, digital & social platforms.