Brand Strategy & Design
This new haircare product launch started with a cross-functional team kickoff meeting to align on user personas & brand voice for this 360 campaign. I produced and directed shoots for sizzle reels and product knowledge videos, developed storyboards & worked with editors to bring the vision to life. Art directed and designed Amazon A+ content that contributed to increasing sales 40% over target. Directed product photography for internal and external partners, and managed image archive. Partnered with the team to ensure branding across all touch points was consistent for this launch (print, packaging, store merchandising, launch events, social and web content.)
