Creative Direction & Design

Bi-annual lookbook and technique guide created to promote Logics Haircolor in the US market. These assets were used to communicate the brand across all marketing, education, digital & social platforms.

Developed Natural Formations concept, drawing upon elements in nature to capture & celebrate the haircolor inspiration, created mood boards.
Produced the photoshoot. Hired the team, oversaw model casting & art directed every detail on set to capture the vision...hair, makeup, wardrobe & lighting.
Directed all retouching of imagery. Designed all layouts and prepared mechanicals.

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