Brand Strategy & Design
This product rebrand started with a cross-functional team kickoff meeting to align on brand voice. Leading the digital campaign, I produced and directed shoots for sizzle reels and product knowledge videos, developed storyboards & worked with editors to bring the vision to life through all digital touchpoints. Directed product photography for internal and external channels, including Amazon & Ulta. Organized & managed image archive. Ensured that branding across all consumer touch points was consistent for this launch (print, packaging, store merchandising, launch events, social, website UX and digital content.)
